Wednesday 26 June 2013

Ownership

When people talk about public service broadcasting, it means they are talking about a channel that is neither commercial (So, you would see a lack of advertisments) nor run by the government. they are infact payed through money that the public pay annually through a liscencing fee. an example of such a channel is the BBC, since they are run in such a method. another part about public service channels is that they consider the audience just that, the audience, unlike commercial channels, in which the audience is one of their products, a method of earning them more money. some channels actually earn more by adding a subscription, in which we essentially pay to become their products.

Commercial Broadcasting was briefly mentioned in the PSB segement, but in broader terms, it usually subscription or "Free" television, since they often make up for the loss in price by selling the audience as one of it's products to other companies. by this, i mean they sell Advertisment space to companies that sell other products, such as clothing or food. usually, for "Peak times" These ad spaces cost more, but will end up attracting more and more people to obtain said product. the price increases further if the channel is quite viewed, meaning the most viewed channel at peak time would be worth much more money than on lesser watched channels at non-peak times.

Private companies are companies that are not owned by the government. These companies do have alternative methods of earning funds. these are either through subscription (As mentioneded earlier), Through advertisements (Usually, this and the former can be seen happening similtaniously) Or the annual licsencing fee that the BBC does. The reason for such companies is because either A: They don't want the government to run their station, or B, which is the case for those who go with the licsencing fee method, to prevent other companies from taking over the channel due to their advertisements.

The word "Corporate" Means the following, which I quote from http://dictionary.reference.com/browse/corporate: "of, for, or belonging to a corporation or corporations" In the world of TV and film, most objects, if not all, objects we see are corperate. These objects are often methods of earning money for the company, but in some circumstances, they are just there to "Entertain the masses" since they payed for it in advance, namely the stuff done by subscription and licsencing. these objects also have other things aswell, since they can earn companies more money if they decide to broadcast their corperate object on other channels, such as displaying family guy (A 20th century FOX show) On Comedy central earns them more money due to the fact that comedy central bought the rights to play the show on their channel, adding more funds to FOX's already big earnings.

Independent companies are companies that are not dependant on any other company, such as the fact that comedy central is dependant on viacom due to the fact thet are owned by them. And example of this is actually the BBC Since it's not dependant on many things, if anything at all.

Global companies are compamies that have locations all over the world. an example of this in the media world would actually be the news corperation, due to the fact they own sky, a well known Satellite tv provide across europe, FOX, a well known owner of several TV Channels, Multiple shows and a movie production franchise (20th century Fox). these companies are often quite powerful, and seem like they can effect the world. instead, they just will earn more money, slowly becoming richer while giving us products which we like (In this scenario TV shows of things we prefere, movies, and even multiple "Physical" Products, such as toys and replicas of the things from the shows, movies.

A list of 6 of the richest global companies are:
Viacom. Worth: $22.96 Billion.

News Corperation. Worth: $54.384 Billion.

TimeWarner. Worth: $66.524 Billion.

The Walt Disney Studios. Worth: $69.206 Billion

Sony. Worth: $137.7 Billion

Media Assets. Worth: $751.216 Billion

Vertical and Horizontal integration is essentially where you have one company take over either companies that do the exact same thing they do, which is the horizontal (E.G: 20th century fox "harvesting" Warner bros in an attempt to be the sole group to do production for movies), or have them create or take over companies that do the "Ranks" of film/tv making, which is distribution and exhibition. However, it is impossible for one company to do have all three roles under it's belt due to laws that essentially make it impossible to create a monopoly. A Monopoly is essentially where a person holds all the "Cards" Of a set of buisnesses, giving them the most power over the whole buisness.

Sources of funding for broadcasting and film in the uk.

Liscencing fee: Example: BBC. A liscensing fee is litterally where you pay to view said channels Anually. Often this is to avoid being controlled by the government and having to sell Ad Space.

one off payments: Example: DVDs, Cinema tickets.Litterally paying only once to obtain specific objects, or just to view it. So, buying dvds, music soundtracks, and even visiting the cinema are doing just this.

pay per view: Example: Sports channels during big events E.G. F1 Grand Prix Final. I belive this is done to maintain the production of such events, and also pay for future parts of the event.

sponsorship: Example: Major TV Brands E.G Simpsons, X-factor. Also Daily TV events E.G Weekday afternoons on sky are sponsored. Litterally, just mentioning them to make them well known before events, or even when they appear on screen, such as when sports personalities have sponsorships on them.

advertising (Spot ads): Example: To many things to say, but most channels do this. Litterally placing Advertisments spaces in between TV shows or intermissions in TV shows or films.

product placement: Example: James bond Drinking a martini (Old James bond). This is litterally where you pay for your product to appear on major publications, such as the example stated earlier.

Crowd Funding: Examples: Kickstarter. Where the public Donate funds towards thing they would love to see.

private capital: Example: Megan Ellis. Essentially the same as crowd funding, Except by individual wealthy people.

financial aid and development funds: Example: National lottery. BFI (British film institute) Administers the national lottery to fund specific products.

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