Research techniques Take two

Primary Research:
Simply put, Primary research is research you have done yourself, or by people you have hired. The methods they would do this involves: Questionnaires (Similar to what i had done in my advertising work), Observing peoples opinions though reviews (Film critics do this part for them in the film world though), Focus groups, though in my opinion, are not the best thing to use in finding information on how a film did, and so forth.

There are other methods that can be done aswell, such as those rating boxes that can be put in peoples houses to see which channels are seen the most and at what times.

Anyway, what i ended up using in this unit was mainly primary research, seeing as i used a questionnaire to ask people what they thought of the two posters presented, I.E the one i made, and the original movie poster. though on the original movie poster one, i asked what they thought should be improved, while on the my one, i asked what i could have done better aswell.

Secondary research:
Secondary research is literally research that had been done by other people/companies and are being used by you. this option can be considered the more "Cost efficient option" Considering most of the work has been done for you. This can be found in books or files of information, meaning they can be bought or sold to others, which it quite often is.

Another method secondary research can be done is by literally looking on the web, or even just using loyalty cards if you have them at your disposal, since they show what people often buy.

Arguably, i did use it a bit, seeing as i used reviews to see how the movie did in general. for this, i ended up using IMDB since it's a collection of info including overall rating.

Quantitative Research:
Quantitative research Literally means finding out how many  people have used your product. The ways to find this out is to literally look into accounts in your product / stores, or in the media world: Looking at box office results, or even looking at hits on a website about the film.

Though i did not really use this myself, i did end up using it a slight bit on the presentation, seeing as i needed to find how many people when to see the films (though the amount of money they earned). 

Qualitative research:
qualitative research mean finding out how people though of the product in mass. this can be in the form of reviews. I ended up using this in the presentation when it came to finding ratings from reviews.

Data gathering agencies:
Easiest method of explaining this, is by looking back at the secondary research part, since this is exactly what they are there for. There are several groups who can do this, Such as the broadcasters' audience research board (Or BARB for short), who are the guys who end up using those "Ratings boxes" i mentioned earlier.

another example of a data gathering agency would actually be IMDB since they gather bits of information from others, and post it on their site for others to see / use in their research. 

Audience and market research:
 Audience and market research literally means "Trying to find information about your key target" the reason for this is so you end up "Selling" the right thing to the right people, Such as the call of duty fans all love the series due to it's capability of "Making a realistic wartime feel" (I assume. not a CoD fan myself), So, to find this out, you would need to find things such as Demographics, which means "what does X group of people like and/or do?", they would also want to examine how the target audience reacts to similar products in general.

This also includes finding info of similar products and how they sell. in the filming world, this can include genres or even franchises. i ended up using this by targeting the fans of the fantasy genre, so i modified my poster to make it more likeable by Fantasy film fans.

Production Research: 
This is litterally finding information about the stages of creation of the  product, so in the scenario of crating a movie, it's the budget, what props are needed, what people are needed to be hired, what locations can be used and the list goes on. This can be cut into having a part for each thing that may need it, such as in making a movie, this also includes advertisement which would also make it's own segment.

In my presentation, i ended up using this to find the budget of the films aswell as the marketing campaign.

To assess research data, you would need to find out three (or rather four) things: Reliability, Validity, and Representativeness and generalisability.

To see the reliability of something, you would need to do a specific test over and over again. this can include surveys, which in this scenario is what i used. Using this, i was luckily un-able to find many issues, but what i did find was the odd person who was not a fan of the genre or the poster.

To find the validity, you need to essentially do the exact same thing, Though it's a bit more situational than Reliability, since you need specific things to occur before you can use it properly. You need all your Results to end up being slightly similar. This essentially caused my theorys that the poster was good for attracting the right crowd of people, it just needed some work.

Representativeness and generalisability can be tested by asking a larger scale of people but in the same general area about a specific question, though this can be changed to a degree, since the location can be changed to a specific group of people, I.E Gamers, Religious parties, poltical parties and so forth. In my presentation, i ended up asking a group of gamers (Specifically fans of the fantasy universe) what their opinion was on the posters, causing it to be representative of that group of people.